To react to the demands that have evolved in the real estate industry in recent years, the sector has had to modernise and improve, frequently via transformations that have also resulted in the development of new professional figures capable of responding to the needs of an evolving market.
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A good example is the figure of the property finder, a new profession that has evolved in the real estate market in recent years and provides a completely different approach to real estate sales management. This number was created to broaden and specialise the services that real estate may provide, capturing a portion of the expanding real estate industry. So, what sets the property finder apart from the usual real estate agent? Let’s find out together in this comprehensive guide.
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Who is the real estate finder?
The property seeker is a real estate personality who was born in America in the early 1990s but is still poorly recognised in Italy. In the years that followed, it began to expand throughout Europe (mostly in France and England), before cementing itself in other realities on a worldwide scale, confirming the importance of this number in the real estate market.
After a European regulation passed in 2018, which increased the actions that a real estate agent can perform in his capacity as a mediator, this profession has begun to spread more broadly in our nation.
A property finder is a professional who searches for and discovers a property on behalf of a buyer. Property finders function as partisan real estate advisors, only representing the interests of house buyers.
A property finder is a real estate professional that specialises in one type of mediation. As a real estate agent, he is licenced and registered with the Chamber of Commerce, which is required in order to receive commisions on real estate sales.
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Buyers should pay close attention.
As noted in the preceding paragraph, the emphasis is a significant distinction between the typical real estate agent and the property finder. Although a real estate broker considers both the seller and potential purchasers, a property finder simply maintains ties with people trying to buy a home.
In concrete terms, the property finder plays a more active role in the real estate process from the buyer’s perspective, as he becomes a consultant specialised in proposing to those looking for the right home for the needs he has demonstrated to have, thus avoiding intermediation in the traditional sense.
The property finder’s abilities
To carry out the work of a property finder, it is necessary to have extensive knowledge in the real estate sector, understanding its operation and trends, as well as the unique dynamics of the region in which it works. These abilities are required in order to specialise in the search for properties to offer for sale or rent to the correct consumers.
In particular, a property finder:
It does not have purchased properties to maintain, but it does research in the reference market to discover the perfect property to provide based on the demands of a customer. Based on his client’s search criteria, he will go in search of everything the real estate market has to offer, referring to announcements from real estate agencies, private cartels, local businesses, advice from professionals who can report properties for sale, and scanning the entire market to find the best proposal.
only oversees consumers that need to buy a property, focusing solely on the needs of this segment
follows a few consumers at a time in order to respond to their requirements more effectively. In reality, in order to be a client’s trusted adviser, it is required to know him thoroughly (reason for the purchase, housing needs, financial capacity, etc.), and by focusing on a few clients, it is possible to provide a more accurate tailored service.
must be able to lead the customer through the purchasing decision-making process and negotiate with the seller of the chosen property for the buyer’s advantage
What distinguishes a real estate agent from a property finder?
The primary distinction between a real estate agent and a real estate hunter is, as previously said, the sort of customers that these two individuals serve during the real estate transaction.
In truth, a typical real estate firm only interacts with properties it has bought and for which it has been assigned to sell: the interest is not in hunting for a property with the attributes desired by those wanting to buy, but in proposing and selling those entrusted by the seller. This serves neither the sellers nor the purchasers’ interests, but we function as mediators above the parties.
Those participating in property seeking, on the other hand, put themselves at the service of the buyer, from whom they get an official search assignment, thereby providing a customised service based on demands. As a result, remuneration is only collected from the buyer if the mediation is successful, which corresponds with the acquisition of a property that fully satisfies the criteria that were articulated.