If you run a restaurant, you have no doubt been hit hard by the Covid pandemic and the fact that you have survived is a testament to your abilities. It seems as though we have reached herd immunity here in Australia, which is good news for everyone and if you are looking for the best way to advertise your business within the local community, social media is the perfect solution.
Identifying your target groups
If you are looking to generate extra business, you need to look at your client base carefully and see who your target groups are. If, for example, many of your regular customers are professional couples, then you can target them with Facebook ads, while retired people might be in closed groups and if you can manage to place your ads in these digital locations, so much the better.
Posting quality content
This is an essential aspect of success for any restaurant; posting informative and engaging content on your social media pages will generate interest and if you are unsure about IT, why not enlist the help of a digital marketing agency? Their social media marketing experts can set about generating a large social media following, which will result in an increase of bookings.
Localised digital marketing
If, for example, you run a Rose Bay restaurant or your eatery is in a Sydney suburb, you really want your digital marketing to be localised. There are many promotions that you can run; you could offer special family discounts and have special promotions at Xmas, Easter, Mother’s Day and Valentine’s Day, which are all important occasions when people like to eat out. Without some form of professional help, it will be difficult to generate a strong online profile and with a leading agency in your corner, the right people will see your message.
Refer a Friend
This is one way of finding new customers, which involves discounts for regular customers who refer your eatery to their friends. You could create dynamic ads that you can put on Facebook ads, where you can reach thousands of users’ feeds, or better still, hire an SEO agency, who can create an aggressive marketing campaign. Reducing waste is one way of cutting down your outgoings, as this blog reveals.
Search Engine Optimisation
Search engine optimisation can be a very powerful marketing tool, indeed, many people use Google to source new restaurants and with an SEO technician working to optimise both your main website and your social media pages. When people search for ‘restaurants near me’, you ideally want your website to be near the top of the search results and that is something for the SEO agency to achieve.
Take an honest look at your website and if it is in need of a redesign, now is the best time to do that. Call in a digital marketing agency, who would carry out an online audit to determine the strength of your online presence and one thing they would likely recommend is a website revamp. Your website is your shop window to the digital world and it should be a reflection of the ambience.