Inspiring customer loyalty is the key to growing any business. After all, loyal customers are among the best forms of advertising. Not only will loyal customers keep coming back, but they’ll also tell others about your company. Taking a look at why customers tend to be loyal to franchise chains helps you see why this single factor can turn your business venture into a success.
1- They Inspire a Sense of Nostalgia
Franchises are typically established businesses that may have already been operating for decades. Naturally, people are drawn to companies that remind them of positive times. For instance, you may have customers decide to host their kid’s birthday party at your restaurant franchise when they had one there themselves.
2- They Prefer Consistency
In a constantly changing market, people tend to visit franchise chains that are known for delivering on their promises. While someone might decide to explore a new place now and then, they’re more likely to keep going to a business that always gives consistent service. When you first open a franchise, you’ll typically be given training information regarding how the company runs its business. This makes it easier to jump in and immediately begin offering consistent customer care.
3- They Support Members of the Community
Although it’s harder to find small mom-and-pop shops today, people still like going to businesses where they know they are supporting a member of their community. A franchise helps to blend the benefits of being a locally owned company with the protection that comes from being part of a larger corporation. Once you open your franchise to the public, you’ll quickly discover that new and old friends are a big part of your customer base.
4- They Enjoy Loyalty Rewards and Perks
Many franchise chains offer special rewards and loyalty programs that encourage people to stay loyal to the brand. This has the benefit of encouraging people in your community to drop in frequently. You’ll also see customers coming from all over, especially if your franchise is the type of place people visit on vacations such as a gym or fast food restaurant.
5- They Are Located Near Their Homes
Franchise chains often have specific territories for businesses to cover. But, their prime location tends to be in local shopping strips, malls, and other convenient locations. Once a customer discovers that they love coming to your franchise, they’ll be more likely to come back when it is close to their home. This is why you’ll frequently see franchise owners purchase more than one location over time. If your plan is to build and expand on your desire to be an entrepreneur, then choosing a franchise chain offers you a direct route toward developing localized businesses.
Franchise owners enjoy many perks that make it easier to get a business up and running. On top of having a recognizable brand, you may also receive assistance with marketing that reminds customers of why they love your franchise. In fact, getting to know your new customers is one of the best parts of being a franchise owner.
