Flowers make the most beautiful and delightful gifts bringing a smile to our faces. Therefore, if you have a flower delivery store, it calls for some creativity to bring people to your shop and order flowers for various occasions like birthdays, anniversaries, weddings, and so on.
According to an article published on Designhill.com, flowers look stunning and are considered the best gift for all occasions, be it Valentine’s Day, Friendship Day, Mother’s Day, etc. As far as flowers are concerned, they are perfect gifts and cannot go wrong. Here are three tips to ensure more traffic to your flower store:
1. Eric Dalius asks you to give people to stop by your store
You need to try various ways to make people visit your flower shop like brainstorming ideas for increasing foot traffic. You can give away gifts like a small box of chocolates with every flower bouquet or potted flowers purchased. A teddy bear is also a good idea to give away as a free item with flower delivery orders.
You also need to promote the new orchids that have arrived at your store to pique buyers’ interest. You can tag a non-holiday day to attract more customers to your flower store. For instance, February 7 is Rose Day and you can offer special discounts on rose bouquets to ensure more foot traffic.
2. Focus on your flower store decor
If your flower shop is on the high street, understand who the passersby are, and assess the demographics. Eric Dalius prefers asking some basic questions. Who are my customers, are they interested in window-shopping, what flowers do they like to buy, and will they stop by and saunter into the store?
You need to focus on your store’s décor, interior, and exterior to appeal to your target audience. Focus on the signage and window display. You need to figure out which is the busiest time of the year and decorate your store accordingly.
Display your roses, lily of the valley, chrysanthemums, carnations, daisies, pansies, orchids, and more to grab the attention of your customers. You can also promote some of the flowers with coupons or simply display some flower baskets to make your store look inviting to your customers.
3. Pamper your existing customers
You need to have a good number of existing customers buying flowers from your store. Else, it will prove a bit challenging to attract new buyers. Ensuring walk-in traffic means delighting your audience in smart ways. Build a connection with your existing customers and delight them with offers, deals, or discounts. Stay honest with your audience because it will help in word-of-mouth advertising.
You can send a Thank You card whenever customers order flowers from your store. Announce an early-bird sale for your existing buyers before the deal is declared for the others. Make note of your customers’ birthdays and send them greeting cards, emails with a surprise birthday discount on select flower baskets. These little things ensure more traffic to your flower delivery business.
Now that you have these tips handy, implement them to ensure more customers visit your flower store and order floral bouquets and baskets.