Using Influencers for CBD Marketing

CBD is something of a hot button topic these days. Which is strange because the vast majority of people talking about it believe in its abilities as a healing and soothing product. Yet still, it has not gained universal support because of state and federal laws surrounding its legality.

CBD has been talked about quite a bit recently and for good reason. It has attained “miracle drug” status among those who have used it as it has a number of properties that can relieve pain, aid in mental health, and a litany of other things.

This also means that countless CBD distributors and stores have popped up to offer these products to the public. And like in any industry, it can get very crowded and make everyone seem like the same thing.

Unfortunately, there are a ton of very popular platforms that currently ban CBD advertising and marketing. While there are signs that this could change in the near future – Google AdWords is running a test involving several CBD companies – those are the rules for now.

Running CBD ads on Facebook or Instagram might not be a viable option, but there are other avenues that offer opportunity for CBD oil products companies. The Facebook CBD policy may not change soon, but CBD ads can be had in a variety of different ways.

Even better, they can be had on those popular platforms. And here’s how.

Using Influencers

It might seem like a crazy concept, but there are users on major platforms like Facebook, Instagram, Twitter, YouTube, and TikTok that are known as “influencers”. These are people with huge followings that can direct their followers to check out a given product. It has also proven to be a very effective form of marketing.

This is a great way to get your CBD marketing campaign on track. Know your audience and the things that they find interesting and find the influencers that most closely relate to those topics. Those influencers –which is one of the fastest-growing segments in marketing – can then act as a conduit for your products.

While it can be an effective form of marketing, there are things to consider. If the influencer is paid in any way, there are guidelines to follow to ensure that neither the influencer nor your brand will be removed from the platform.

When everything is covered effectively, that means getting one of the best new marketing methods in your corner, reaching a whole new audience to grow your brand and sell more product.


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