There are many ways to use social media to market and advertise your business. You can stick to the basics or get really creative — and stand out, which can then trigger shares and engagement that exposes your business to a whole new massive audience.
There is so much potential on social media, and there really isn’t a cookie cutter approach that will work for every business — from marketing hemp oil to gym clothes — social media can deliver. The best thing to do is see what works for some, take parts of it, and then create your own strategy, specifically formulated for your brand and goals.
So, rather than just list off a list of general social media marketing tips, let’s dive a little deeper and give you some things to consider while you develop your own unique approach.
Highlight Compelling Images of Your Product
Social media has become highly visual recently, and a lot of that is due to Instagram. But, when they introduced Stories (or stole it from Snapchat) it put a focus on video content.
Now, with TikTok blowing up in popularity, you have to be aware that video is the next big thing. Start thinking of ways to come up with creative and entertaining 15 second video clips to highlight your offers.
“Images are what runs platforms like Instagram, so take full advantage and come up with creative angles or use filters and special effects. Your content needs to have a little something extra to really capture attention,” says Chris Moberg of Slumber Search.
Engage With Your Brand Supporters
The people that comment on your posts or even like your posts are clearly into your brand. So, spend some time to show the love back. Spend a few minutes every days just liking pictures on the accounts of your followers.
“Taking the time to comment back to someone or like one of their pictures goes a long way and will pay off in the end,” suggests Henk Schipper of Jaloezieen Fabriek. “It only takes a little bit of time and shows them you care.”
To take it to the next level start to DM them and thank them for following you and ask them what you can do to be better. This type of interaction created loyal supporters.
Leverage The Power of Automation Scheduling and Posting Tools
Many business owners assume they can’t be effective on social media because they don’t have all day to post content. Nobody does. The smart ones are just good at planning and their posts are all scheduled a month or more in advance.
“If you are smart about it, you can take a two hour block of time one day and schedule your content for the entire next month,” says the owner of National Pool Fences. “This allows you to go on about your work every day knowing that you have social media covered.”
One of the most popular options is Hootsuite. They also have a free version that will handle the needs of most small businesses, so you can benefit from this tool’s help at zero cost.