Medical social media marketing is one of the greatest ways to build relationships with your potential and current patients. Choosing the best, relevant, and most famous social media marketing platform and combining all the digital healthcare marketing tools will give you tremendous benefits. As there are multiple social media platforms available, you’ll be provided great opportunities to reach people for healthcare practices. Instagram has established itself as the most popular social media platform.
With more than 1.2 billion active uses and more than 1 million monthly active users, the visual marketplace of Instagram has changed the marketing strategy since its introduction in 2010. Not only has it changed the customer engagement process but also the ways people share information and communicate with each other. Instagram is the king of all social media platforms if we consider the customer engagement rate.
When you combine a robust medical SEO strategy with your dedication, you’ll achieve success. In this article, we will discuss the top 6 tips that will help you with your healthcare marketing practices.
Switch to Business Account
Before you start developing your marketing plans on Instagram, set your normal Instagram account into the ‘Instagram Business Account’. If you don’t know how to convert your profile, just go to the general settings and then just click on the option ‘Switch to Business Profile’. When your Instagram account is set as a business account, you’ll be able to leverage tons of additional benefits. The Instagram business account will help you to publish Instagram advertisement tools without using the advertisement tools of Facebook. If your followers want to connect with you, they can simply talk with you by clicking the ‘Contact’ button on your Instagram profile. Additionally, you can access the insights as well as the Instagram analytics tools.
Implement Appropriate Hashtags
Hashtags are one of the most important factors for your business’s posts as they will make them visible to users who haven’t even heard of your brand. They will boost the discoverability of your content and help you to reach a massive number of audiences. Hashtags are created from words or phrases that users apply to their posts.
Instagram allows up to 30 hashtags in one post. Before uploading an image, try to conduct some research and notice which hashtags are becoming famous and trendy. Using trendy hashtags in your posts will make them more visible to Instagram users. Apart from that, relevant hashtags will allow you to build interaction with your potential clients. However, don’t forget that the hashtags you’re using must be relevant to the message of your content.
Upload Instagram Stories
As per some reports, it has been stated that people on Instagram spend most of their time watching live videos and stories instead of pre recorded videos. Users can upload photo stories or video stories through their Instagram account. While developing a marketing plan, make sure to Instagram stories as they’re extremely beneficial. Additionally, always focus on developing brand messaging that is relevant to your target audiences. You can also spread your healthcare messages through Instagram Live.
Promote Some Special Events
If you’re planning to host a special event for your healthcare practices, you can use Instagram to promote them on the platform. This is one of the best ways to show your clients that you’re conducting special events. When you do this, you’ll be beneficial in two ways. The first and most important benefit is that it will build your business’s characteristics. Apart from that, it will also benefit the community. The second benefit is that people will feel motivated to participate in these events. For instance, you can conduct a free vaccination event or free flu shots event and people will become sympathetic to your business.
While promoting your events on Instagram, make sure to use hashtags to raise awareness.
Interact With Your Followers
Instagram is a great platform to interact and develop a relationship with your followers. Upload posts that your users will find interesting. When your followers like a post, they will comment on them. You can also upload a question and ask your followers to comment on the comment box. This is the best way to increase the user interaction rate of your Instagram profile. For instance, if someone is complimenting your content on the comment box, make sure to thank them as soon as you can. On the other hand, if someone is criticizing your business, don’t get angry. Instead, ask why they experienced discomfort with your brand. You can also buy followers on Instagram to enhance the interaction process.
Use the ‘Swipe Up’ Feature of Instagram
You cannot share the link of your website in the posts you upload on Instagram. This is why many businesses face trouble redirecting the followers to their websites. You can unload the link on your bio and ask users to click on them to visit your website. However, this has some disadvantages. You can post only one link in your Instagram bio. Additionally, your users will land on the homepage of your website, so they might feel confused. The ‘Swipe Up’ feature of Instagram eliminates these troubles. But, remember that your profile must have more than 10,000 followers to activate the ‘Swipe Up’ feature.
These are the top 6 tips you need to keep in mind while marketing your healthcare practices on Instagram. Not only Instagram will enhance your online presence but also attract new patients. Not to mention, you’ll be able to showcase your business message and boost the traffic of your website.