Your presentation’s colors can say a lot about your brand and what you’re trying to communicate. The right colors can make your presentation look professional, trustworthy, and even exciting. But picking the wrong colors can have the opposite effect, making your presentation look unprofessional, untrustworthy, or even boring.
So how do you pick the right colors for your presentation? Here are a few tips:
1. Use your brand’s colors.
If you have an existing brand, it’s usually best to use those colors in your presentation. This will help people associate your presentation with your brand and make it more recognizable.
Using other colors might make your presentation look unassociated with you and your business. Include your logo in your presentation for ownership.
2. Choose colors that contrast well.
The best colors for your presentations are those that will help your audience focus on what you’re saying. Bright, contrasting colors can be very effective in getting attention, but they can also be distracting. Choose colors that will complement your slide design and make it easy for your audience to read your slides.
Color theory is the study of how colors interact with each other. It can be a helpful tool in choosing the right colors for your presentation. There are three primary colors (red, yellow, and blue), three secondary colors (orange, green, and purple), and six tertiary colors (yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green).
Color theory can help you choose colors that will work well together. For example, you might choose to use a combination of two primary colors or two secondary colors. You can also use a color wheel to find complementary colors (colors that are opposite each other on the wheel).
Some presentation experts recommend using blue or green for your presentations, as these colors are known to be calming and relaxing. If you’re giving a presentation that is likely to be tense or emotional, however, you may want to consider using warmer colors like red or orange. These colors can help increase energy and excitement.
Purple is another good color for presentations, as it is associated with royalty and wisdom.
4. Use colors sparingly.
Remember that less is more when it comes to using colors in your presentation. A few well-chosen colors will be more effective than a rainbow of hues. When in doubt, choose simple black and white or subdued shades of gray.
5. Test your colors before using them.
Before you use a new color scheme in your presentation, test it out on a small group of people. See how they react to the colors and make sure they can still understand your message.
Ask for their feedback and ask specific questions about how the colors jive with the purpose of the slideshow.
Focus on the Content
Whatever colors you choose, make sure they work well together and don’t clash. You don’t want your audience to be more focused on the colors than on the content of your presentation!