There are over 1.8 billion websites currently searchable on the internet. It is more essential than ever to understand SEO marketing strategies.
SEO or Search Engine Optimisation will help you drive traffic to your site, raise your brand’s awareness and give you a return on your marketing investment. Business ownership can be a challenge without spending time looking at the latest digital marketing strategies. However, we are here to help with a quick guide to the latest techniques.
Read on to check the top SEO strategies that you can not afford to miss this year.
Check Your Vitals
In 2022, Google will roll out its newest algorithm, which looks at the user experience on the page to update its ranking scores. This is a significant change that will catch out a lot of websites that do not pay attention to how their customers experience their website. To help support this change, Goole has already released the Core Web Vitals to their Seach Console Tool.
These stats give you a deeper look at how your customers experience the pages on your website. They are metrics that look at your website’s stability, responsiveness, and overall speed. Factors that can make browsing a website frustrating when implemented poorly.
Factors such as Cumulative Layout Shift (CLS) will be a ranking factor. CLS measures how much your page shifts and resizes on its own after loading. So if lots of ads load onto the page after a reader has started interacting and moving the content around, you will receive a low CLS score. This, along with other factors, will lower your ranking for poorly designed websites.
Write For Featured Snippets
Featured snippets are an additional feature on the search engine results pages that directly answer users’ search queries. They appear above the first organic search result in a prime location on the page. You need to write content that Google wants to post to this location and make sure your website is selected as the best answer.
Google often selects content for the featured snippet, which is a bulleted list or answer to a frequently asked question. Putting solutions to questions in your content increases your chances of Google selecting you. You should focus your marketing efforts on writing this kind of content to help with business growth.
Update Your Content
As well as writing for newer features, you need to make sure that your innovative marketing strategy includes updating older content for modern contexts. This could include redoing keyword research on existing articles to ensure you target the written search terms.
As a small business owner, you may not know how to do keyword research as you remain focused on the day-to-day running of your company, so make sure you hire specialists to review your content for you. They should be able to advise you of what content needs rewriting or simply updating and whether the keywords you are targeting are still valid.
Apply These SEO Marketing Strategies to See Business Growth
The web is constantly changing and updating, and as a business owner online, you need to keep pace if you want to drive traffic to your site. Make use of these SEO marketing strategies, and you should start to see an improvement in your website ranking. If you need more advice for small businesses about digital marketing, please take a look at some more content on our site.