Instagram is one of the most popular visual marketing channels in the world. Not only will it help your brand to grow but also provide you an opportunity to develop a loyal customer base.
Do you know that more than 500 million Instagram users browse through IGTV videos every day? This is why Instagram is the core of some of the most engaged audiences.
Just like any other social media platform, there are clever ways to use your profile, wrong ways to use it, and most importantly, perfect ways to use your profile.
In this article, we will discuss 10 reliable tips that will help you to grow massive followers and increase the engagement rate of your content. Without any further ado, let’s continue.
Use the Relevant Hashtags
Your primary goal on Instagram is to create engagement with your audiences regularly while boosting the number of followers. Uploading a new, attractive, and interesting photo will help you to build engagement with them, but you need to use hashtags if you want to grow your followers. When you use relevant hashtags in your photos, people who are searching with specific hashtags will be able to find your posts easily.
You might be thinking about which hashtags will be appropriate for you? Just like other social media websites, you can use certain over the others. If you use popular and trendy hashtags in your content, your chances of reaching new users will be increased.
Use the Perfect Instagram Filter
Instagram is packed with many features that are highly effective to boost the audience base. The Instagram photo filter feature is one of them. When you use the filters, you’ll have a chance to enhance your engagement rate.
If you don’t have any idea regarding the Instagram filter, here are the top 10 most common and famous filter available on Instagram:
- X-Pro II
Among these 10 filters, Ludwig is capable of driving most interactions. However, there are 2 uncommon filters known as Hefe and Mayfair that can also drive better interaction.
Upload Your Content at the Right Times
Apart from including relevant hashtags and attractive filters, you should also keep an eye on the timing while uploading something on Instagram.
If you want to know which time works best for you, analyze the posts you’ve uploaded previously. Notice the engagement rate of each post. By knowing the posts that received better engagement, you’ll be able to determine the time for you to upload content on Instagram.
If you upload your content while your audiences are most active, it will increase the reach of your post.
Apart from hashtags, geotags will also make your Instagram stories and posts discoverable by tagging your real-time location. However, you can manually choose the location. No matter if you’re adding your city or the venue where the video or photo is captured, geotags will work effectively.
Do you know that locations have completely different feeds and stories on Instagram? Instagram developed this feature so that you can use the location sticker in your stories.
Not to mention, geotags are most effective for local businesses.
Organize Your Stories into Highlights
Whenever a potential audience or customer visits your profile, you will have a few seconds to gain their confidence and to convince them to follow your Instagram profile.
One of the effective ways to achieve this is by using the ‘Highlights’ section of your profile. In the ‘Highlight’ section, you must carefully organize and showcase your Instagram stories so that they can speak on behalf of your account.
Since stories cannot stay active for more than 24 hours, highlighting is the only way to mark them as permanent.
Additionally, you can use Instagram stories to explain the details and specifications of your products and services through videos and pictures.
Ask For Followers
It may sound cringe, but it’s completely normal to ask your audience to follow your Instagram account.
This is the same way YouTubers ask their viewers to like their videos and subscribe to their channels. Hence, you shouldn’t be afraid to ask your viewers to follow your account to enjoy new content.
Despite their reaction, sometimes people need a nudge before they start following your account. Sometimes you need to remind the viewers that they are valuable for you as well as your Instagram profile.
If you want to increase your followers, you can also buy Instagram views.
Don’t Neglect the Trends
Combining your content with famous and trendy hashtags and topics will help you to increase the engagement as well as visibility of your profile.
For instance, you can choose any trending event or topic such as a holiday to boost your reach and profile engagement in a relevant way.
Always join the conversation decently and if you experience any confusion or doubt, ask yourself whether your target audience will enjoy the trending topic or not.
Most followers won’t follow you for your previous posts. Instead, they will follow you for what you post now or what you’ll be posting soon.
When you have an attractive Instagram feed with an eye-catching theme, your fans will realize that you post consistently. This will boost their confidence to follow your account as they will receive fresh content every day.
Many people often underestimate the layout of their Instagram profiles. However, you shouldn’t neglect the layout because it will be the first thing the users will notice upon landing on your page.
Use High-Quality Pictures
Instagram is a social media platform that is completely visual-driven. Many people use the platform to see attractive project images or travel destination images. Now, let’s assume that someone shares a bad quality image. Would you still follow the account? We guess not. According to Flamoid, high-quality images will attract new customers.
So, make sure the image you’re uploading on Instagram is of high quality. Try to choose 1080p or 4K resolution to increase the visual effectiveness of the images.
Talk to Your Audiences
You cannot grow your followers just by uploading eye-catching content. If you want people to engage with your posts, you need to re engage with them as much as you can.
You can reply to their comments or questions on your posts. Even if it’s just a thank you letter, drop a heartfelt note.
Additionally, you can also host live chat and interact with your audiences in real-time.
These are the 10 best ways to get more followers on Instagram. Remember that no matter how good you perform on Instagram, the ultimate thing that will matter is your strategy. Always try to focus on both the engagement rate as well as the followers of your posts. This way you can boost the revenue of your e-commerce business.