The World Wide Web today is not limited to desktop only. With the surge in smartphone users daily, a maximum number of people are browsing the internet solely through smartphones. More than 50% of online searches today come from mobile phones. In the current age, if one’s site is not efficient enough to serve screens of different devices, it will automatically incur them loss in ways they may not have even imagined. A responsive design put simply, is a website that feels good on just any device of one’s choice. It has succeeded in revolutionizing the way users view the internet. This form of web design has made an experience across the board, enabling people to view pages on a notebook, smartphone, or PC in the same way.
10 Striking Benefits of a Responsive Web Design
In the current tech-savvy era, responsiveness is the need of the hour and more so in web designing. A responsive website’s specialty is that it adjusts itself as per the viewer regardless of the configurations, specifications, screen size, and device model. Responsive designs are super flexible, cost-effective, excellent user experience, and simple to manage and handle. It has become a sought-after solution for most businesses, and when designed by a leading web design company in Egypt, one can achieve the following benefits and more.
- More Mobile Traffic- Today, more than 50% of the traffic on leading websites comes from mobile phones. Thus, organizations need to have websites that render on small screens properly to prevent users from encountering distorted images or experiencing a sub-optimal website layout. Though a few businesses still prefer to have an altogether different mobile phone version, responsive design has turned into a norm. It provides higher versatility yet at a low development cost.
- Enhanced Offline Browsing Experience- Today, with most tablets and smartphones being HTML enabled, a responsive web design is -+*/2
- .largely beneficial for users by making this simple to continue seeing content through HTML5 web applications sans an internet connection.
- Faster Mobile Development- Making a responsive website will take less time than stand-alone mobile apps along with standard desktop websites. Though the initial investment is a little expensive, it is worth it as people will save in the long run owing to special configuration costs and maintenance costs of a site that utilizes two separate versions.
- Better Online Browsing Experience- As everyone knows, the first impression is everything. When a customer browses the site for the first time, either from their smartphone or desktop, it is important for them to have a consistently positive experience. If customers do lots of pinching, shrinking, and zoom their screens on their first visit, there are chances they will leave and visit another site.
- Low Maintenance Needs- Maintaining a separate mobile website needs additional support and testing. In contrast, the responsive web design process utilizes standardized testing methods to ensure the best layout on each screen. To have separate mobile and desktop sites will necessitate two design teams, two administrative interfaces, and two content strategies. The one-size-fits-all approach of a responsive design means fewer headaches for consumers, business owners, and developers. Investing less time, especially on maintenance, will also free up time to emphasize more vital things such as content creation and marketing.
- Improved Search Engine Optimization- Responsive website design has become vital as quality content to SEO. Better bounce rates and stronger backlinks translate into improved search rankings, yet there is an additional SEO advantage for mobile-optimized websites. Having one responsive site instead of separate mobile and desktop versions helps avoid duplicate content that can hurt one’s search ranking.
- Faster Pages– A mobile user, in particular, has a short attention span. As per studies, mobile visitors generally abandon web pages that take more than three-four seconds to load. When a website is not optimized for tablets and smartphones, it will take a higher time to navigate, which can be frustrating to customers so much that they may never return. Thus, it is vital to have a responsive website that uses advanced performance techniques like responsive image display and caching to augment the loading speed of one’s web page.
- Easier Analytics Reporting– To know the source of traffic and ways in which customers interact with one’s site is essential for making informed improvements. To manage different versions of a site needs developers to effectively track the user’s journey through various redirects, funnels, and conversion paths. But with one responsive site, the monitoring process will become simpler. Tools such as Google Analytics and others today cater to responsive sites. It condenses analytics and tracking into one report so that people can see how their content performs on multiple devices.
- Lower Bounce Rates- An optimized and responsive mobile website will offer visitors a better user experience. Thus, it is likely that they will stay for long and explore various areas of one’s website. Alternatively, if their website is not responsive, it will automatically become challenging to keep visitors engaged, and chances are they will bounce.
- Better Conversion Rates- To lower the bounce rate is just 50% of the battle. The key to converting new customers will be to create a consistent user experience across every device. When a user decides whether to subscribe to any service or not, they will not want to be redirected to device-specific websites as it is a long process. A single website that appears professional on every platform will make users less frustrated or turn to another competitor.
These are some of the benefits, but the list of advantages of responsive website design could continue. Thus, no wonder responsive design these days is a hot topic. To build a site that is 100% responsive is not a big challenge. For people that already have a website, it is high time that they test its responsiveness. Today there are multiple responsive web design testing tools that they can try their hands at. Also, asking for help from a highly experienced designer from a reputable company may work wonders. Try it to experience the difference.